So that’s what a $114 million governor’s primary looks like.
Meg Whitman, the former eBay CEO-turned-Republican-warhorse, spent an astonishing $76 per vote to wrest the nomination from state Insurance Commissioner Steve Poizner, a California Watch analysis shows.
Poizner, beaten two to one, spent $63 per vote to come in second.
Meanwhile, the lone Democrat, Attorney General and former Gov. Jerry Brown, faced only token opposition, and got the nomination on the cheap. Brown spent less than 50 cents per vote. He actually got more votes than Whitman, and spent only a penny for every dollar she pumped into the race.
Who made out from that long, bitter, expensive GOP campaign?
Perhaps California voters were better informed as a result of the barrage of information fired at them in TV spots, many of them extraordinarily hard-edged.
But there’s no doubt the campaign was a bonanza for the state’s TV stations and for the battalions of campaign consultants, direct mail firms, pollsters and fundraisers.
Below is a combined look at spending from the primary – the top cateories that the candidates spent their money on. It’s compiled from secretary of state data, from the beginning of the campaign through May 22, the last pre-election reporting date:
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TV OR CABLE AIRTIME AND PRODUCTION COSTS
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57,203,930.74
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CAMPAIGN CONSULTANTS
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